Jackie
A complete brand transformation for Jackie, a pastry maker passionate about turning recipes into memorable celebration moments. From strategy to visual expression.
Client
Jackeline Caraballo
Service Provided
Brand Strategy, Visual Identity, Social Media Guidelines, Mobile App Design
The Goal:
To reposition Jackie as a personal, emotional, and trustworthy brand with a modern yet handcrafted feel, while preparing for digital growth and market expansion.
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The Challenge:
Creating a strong brand system with minimal resources, preserving the client’s handmade essence while delivering a scalable and professional identity.
2
The Result
A vibrant, emotional brand with a solid visual and verbal identity, tailored for digital platforms, social content, seasonal campaigns, packaging and mobile app with a consistent tone and audience connection.
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